rowstorm Get early access

The CRM that never makes you wait.

Rowstorm is the fast CRM: find anyone instantly, keep your data clean and put it to work, even at millions of rows. And when data is your business, it buys, sells and verifies it too, with routing, returns and statements built in.

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Or write to [email protected]

What do you want from your CRM?
Search finds Jamie Harris, with his marketing consent as it came in on his row, and his deal moves to Proposal. A workflow on that move sends him “Your solar quote”, built in the drag-and-drop editor with a named “Book a survey” link, only because he said yes to email. When he clicks it, his owner's iPhone opens him with a Call button. The timing is measured: one campaign over 14 days, 15,103 rows read in 0.006 seconds on the Rowstorm engine, against a 13.3 million-row table. A row arrives in Solar quotes, passes the duplicate, suppression and phone checks, and sells to Quillmere Solar for £11.00: £4.00 cost, £7.00 margin. The iPhone tells you it sold. Pellowen Data posts rows the way its posting guide says, at £4.00 each, and a duplicate is refused. A row is returned, the return is approved and charged back to Pellowen Data on October's statement. A 48,210-row CSV goes into Files. Phone checks and email verification run as jobs with live progress, then the clean 41,906 rows are saved as a new file. A website enquiry arrives and the Sales team rotation skips Sam, at his cap, for Priya, who becomes the owner with a task to call. Her iPhone opens Ana Lopez with a Call button. Example data. Names and companies are made up.

The app

One fast place for every customer.

Rows, people, companies, deals, tasks, workflows, email and analytics, and when you sell data, the streams, routes and statements behind it. On the web and on your iPhone.

Rowstorm is in early access. Anything marked Coming is still being built.

Measured, not promised

Your list grew. Your CRM should keep up.

Spreadsheets stop opening and CRMs built for sales pipelines slow down as the list grows. Rowstorm stays instant at millions of rows, so a big list stays quick to search, filter and work.

  1. 0.06s

    A grouped query across the entire 13.3 million-row table.

    13.3M rows. Server time. End to end, including the trip to your screen, 0.1 to 0.2 seconds.

  2. 0.016s

    Every contact in the database, grouped by source.

    603,368 rows read.

  3. 0.006s

    One campaign over 14 days.

    15,103 rows read.

Measured on the Rowstorm engine against a 13.3 million-row table. Server times unless stated.

Templates

Start from what you do.

Pick a starting point when you sign up. It makes your first stream and what goes with it, and leaves the rest of Rowstorm switched on. Add another from Settings whenever you need one.

  1. 01

    Sales CRM

    Capture enquiries, give them to reps and track the deals.

    Makes

    • An Enquiries stream
    • A Sales team rotation, with a task on each assignment
    • A sales pipeline

  2. 02

    Lead generation

    Take rows from data sellers and sell them to data buyers, with caps, returns and statements.

    Makes

    • A Leads stream, duplicates checked over 30 days
    • A posting guide for your data sellers
    • Return reasons and a 7 day window

    Next, add your first data buyer. Nothing is sold until you do.

  3. 03

    Applications and referrals

    Route applications or referrals to the right team or partner.

    Makes

    • An Applications stream, duplicates checked over 90 days
    • A Reviewers rotation, with a task on each assignment

  4. 04

    Start blank

    One stream that stores rows. Add routes when you need them.

    Makes

    • An Inbox stream

On your iPhone

Your customers, in your pocket.

Search any row, look someone up before a call, and get an alert the moment a row arrives. Tap the alert and the row opens, with how it was routed.

  • Search, rows, people, companies, deals and tasks, with the same speed as the web app.
  • Alerts for new rows, caps and failed deliveries, as push notifications.
  • Two-factor sign-in, the same as on the web.

Rowstorm Routing

Every row to the right place, live.

A stream sends each row to the right endpoint the moment it arrives. Set the order, the caps and the filters, and every row keeps a plain-English account of where it went and why.

How it was routed · Megan Talbot

  1. ✓Received from web form
  2. ✓Not a duplicate
  3. ✓Not on a suppression list
  4. ✓Filters passed: consent given, postcode in area
  5. →Tier 1, priority: CRM webhook, 41/50 today
  6. ✓Ping accepted, then posted: HTTP 200
  7. ✓Also sent to Data warehouse

Example data. Names and endpoints are made up.

  • Real time, to any endpoint

    Each row is checked and sent the moment it arrives, to any HTTP endpoint: your own systems, partners or webhooks.

  • Tiers in priority order

    Endpoints sit in tiers. Rowstorm tries the first tier, then the next, until a row is accepted.

  • Priority, round-robin or weighted

    Within a tier, fill the first endpoint, take turns, or split rows by weight.

  • Daily, weekly and monthly caps

    Each endpoint takes only as much as you allow. When it is full, rows move on.

  • Filters on any field

    Send a row only where it fits, by postcode, consent, source or any field you hold.

  • Duplicate and suppression checks

    Duplicates and suppressed people are stopped before anything is sent.

  • Ping, then post

    Check that an endpoint will accept a row before sending the whole thing.

  • One row, several endpoints

    Send the same row to your systems and a partner, or keep a copy in your warehouse.

  • How it was routed

    Every row keeps a plain-English account: each check, each endpoint tried and where it went.

What's in Rowstorm

Built for big lists, from day one.

Find

  • Search every row as you type, from anywhere with ⌘K
  • A filter language, or just ask in plain English
  • Filter on any field, including your own custom fields
  • Save any filter as a segment

Work it like a CRM

  • People matched across every stream, and companies with roles
  • Deals on a pipeline with stages
  • Tasks, notes and one timeline on every record
  • Owners, teams, assignment rotations and lead scoring

Keep it clean

  • Imports that remove duplicates as rows come in
  • Phone checks on every number
  • Suppression lists, including hashed ones, on arrival and before every send
  • One company-wide never-email list, stored hashed

Put it to work

  • Email designer: drag and drop or your own HTML, sent from your own brands
  • Campaigns to any segment, with addresses checked before sending
  • Workflows with triggers, waits, branches and goals
  • Results: delivered, opens, clicks, unsubscribes, bounces

Understand

  • Analytics by any field, by day and by hour
  • Revenue, cost and margin on every report
  • A read-only assistant that answers in plain English, shows what it read and sees only what you can see

Teams and control

  • Roles and permissions
  • Logins for data buyers and data sellers that see only their own rows, returns and statements
  • Two-factor sign-in
  • An audit log of every change, who made it and when

Clean, compliant data

A bigger list makes every mistake bigger. In the UK, GDPR and PECR are where businesses get fined. Marketing consent is kept on each row and checked before any marketing email goes out, and every marketing email has one-click unsubscribe.

Rowstorm gives you tools and a record, not legal advice. How you use your data is still your responsibility.

Coming to Rowstorm

Next on the roadmap.

These are not available yet. Early access members see them first.

  • Calendar

    Coming

  • SMS

    Coming

  • Integrations

    Coming

  • TPS screening

    Coming

  • Calls and a dialer

    Coming

Never wait for your CRM again.

Rowstorm is in early access, opening to a small group first.

Get early access

Or write to [email protected]